Does Familiarity Breed Delay?

More than a few of my internet marketing comrades have shared a mild (and sometimes not so mild) frustration with me.

They are finding that mixing friendship with service providers can be a mixed blessing.

We all love to do business with those that we know and like.  But is it always a good idea?  You would think that providing a service for a friend would inspire acts of creativity and favor.  Instead it often seems to end up in the friend being placed at the end of the line.

I understand the thought process.  I have to admit that I’ve thought it myself.

“Well, I have a lot to get done and I’m afraid I might be late for a deadline – but Sam won’t mind – she’s my friend and she will undertand.”

That’s probably true – friends do understand.

But isn’t business business?

Frankly, I can understand personal circumstances in just about any situation, whether a person is a friend of mine or not.  I can make allowances – Once.  But when it happens more than one time – you can’t help but start to have real concerns about their reliability and that’s going to be true friend or no friend.

Ask yourself… “Am I imposing on a friendship by asking someone to ‘understand’ frequent delays or a lack of professional business communication?”

If the answer is yes, it’s time to shape up.  If your friends are spending their hard earned cash with you they deserve your best service all the time.

Comments

  1. says

    This is a tough one, because I’ve been in this situation before and it can be a real struggle to find a balance between friendship and a working relationship.

    I find it more difficult to hold a friend to the same standards that I would someone I don’t know as well. I know there should be the same standard, but it’s difficult to transition sometimes from “friend mode” to “employer mode”. I admit that I don’t hire many friends to do things for me because I’m afraid something will cause friction in our friendship. At the same time, I often feel guilty for not hiring a friend who may be very well qualified.

    Jen

  2. says

    I actually had a casual friend ask me why I didn’t consider her for a job recently and I had to be real honest and tell her that I know her too well to hire her… *yikes!*

    Think about it like this: If you’re always blogging about how busy you are, how overwhelmed you are – do you think that inspires your friends and blog readers to believe you’d be a great employee?

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