Whatever you’re doing online, as soon as you’ve set up your website, you’re ready to set up a mailing list.
Seriously, I can’t think of a single online business that can’t benefit from collecting email addresses from interested people and staying in touch with them with relevant content and offers.
In order to run a mailing list, you’ll need an email management tool that offers you a way to collect names and emails in a database and then email the list at will.
I think it’s important to use a tool that lets you broadcast an email whenever you like and also gives you the ability to set up automatic sequential email course. I also believe it’s excellent to have a tool that lets you manage multiple mailing lists for different projects.
- Aweber – Aweber is the King in my opinion. I’ve been using them for years and never had cause for complaint. I run a dozen lists for a variety of websites and projects. They have some pretty amazing new analytic tools that I haven’t tried out yet too.