The big truth is this: Building a business takes effort! If you don't give your business real effort, you're not going to get very far.
We all dream of that wonderful ‘set it and forget it' business model and yes, I have and continue to experience a lot of income from projects I completed years ago. Still, if I had ‘forgot it', I'd be in the poor house by now. Business do not grow on their own.
Notice that I do not say ‘If you don't give your business TIME….'. No, time in and of itself doesn't do much – it's the effort we expend in the amount of time we work.
So, how much effort are you giving your business? How carefully do you monitor your own productivity? Are you busy working, or just busy?
I recommend The 10X Rule to plunge deep into this topic. The author, Grant Cardone suggests that most of us have three possible speeds.
- Normal Action
That lines up nicely with this graphic “Everything you do…: I published earlier this year.
Featured Solopreneur Interview
Barbara Austin of Sweet Dreamz Designs is with me for a quick chat about her graphic design business. With two years under her belt, I wanted to find out how she got her business off the ground and what client building activities have proven most useful.