This week I’m sharing a tried and true content strategy that I implemented with a fun twist recently. AMA means Ask Me Anything. You’ll find lots of great AMA threads over on Reddit. Everyone from the famous to the infamous step up to open threads where they invite people to share their questions.  It never

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In the Stretch Yourself Challenge, we are focused on creating, publishing and promoting content.  Whenever possible, we’re aiming at evergreen topics. Once an evergreen topic, something that’s useful at anytime during the year, is out there, it can work for us in a content marketing funnel for years to come. Evergreen content and related offers

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Many blogs today with high readership have one thing in common: Opinionated bloggers! It’s one thing to share news and information. It’s another thing entirely to share opinions. News–even important news–can be fairly dull when repeated across hundreds of blogs. Bold, spoken opinions about that news is engaging. It’s the difference between the six o’

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