Aren’t you tired of spending your time and wasting your energy on trying to come up with a way to be better than your competition? Instead, why not focus on what makes you different. And that’s exactly the point Duct Tape Marketing is making in a recent post I read. Here’s a little snippet from the post:
“Better than the competition” is the enemy of “different than the competition,” and different is where the money is! Instead of trying to be better or exactly alike, build a strategy around a simple way that your company is definably different from the pack.
Read the rest of the post: How to be better and different and why you must