Whatever you're doing online, as soon as you've set up your website, you're ready to set up a mailing list.
Seriously, I can't think of a single online business that can't benefit from collecting email addresses from interested people and staying in touch with them with relevant content and offers. In order to run a mailing list, you'll need an email management tool that offers you a way to collect names and emails in a database and then email the list at will.
I think it's important to use a tool that lets you broadcast an email whenever you like and also gives you the ability to set up automatic sequential email course. I also believe it's excellent to have a tool that lets you manage multiple mailing lists for different projects.
- Aweber: I've been using them for years and never had cause for complaint.
- ConvertKit: It's relatively new and taking our industry by storm.
- Drip: Recently adopted by LeadPages, a worthy competitor for your business.
Additional Tools For Added Awesomeness
LeadPages: Build web based Landing Pages & Sales Pages that connect to your Email List Management Tool (like those above). You can also create cool LeadBoxes (lets you place an optin offer anywhere) and LeadDigits (for text marketing).